The Paws Lab Revolutionises Daily Pet Care with SilverTi+ Technology
April 15th, 2026 in News & Blogs
London-based, The Paws Lab a recent newcomer to the pet industry, is already setting the home pet care market alight with their innovative range of products designed to support groomers, retailers and pet parents alike with simple, effective everyday hygiene solutions.
The Paws Labs’ products are designed to support daily pet care at home and complement the work of professional dog groomers. At the heart of their products is a patented technology called SilverTi+, an advanced formulation combining nano silver and titanium dioxide. It offers advanced antimicrobial protection for pet grooming and hygiene, making it more effective, efficient, and superior compared to traditional colloidal silver. This technology is unique to The Paws Lab and offers something completely new to a pet hygiene market.
All formulas are fragrance-free, alcohol-free and free from harsh chemicals, making them suitable even for pets with sensitive skin. They are also designed to be simple and practical, turning daily care into an easy routine rather than something overly complicated and time consuming. The Paws Lab’s products focus on daily rituals for pets from ear care and skin cleansing to dental care, tear stain wipes, dry shampoo and daily protection for coat and skin.
The formulations are tested and validated by leading global laboratories including FDA, Microbac Laboratories and SGS, ensuring they meet strict standards for quality, safety and product performance.
Founded by Daniel Fernandez and Andre Goon, The Paws Lab was born from a combination of personal experience and long-standing family expertise in hygiene innovation. After welcoming their dog Gordi into their lives, the founders saw first-hand how difficult it was to find pet hygiene products that felt both effective and easy to use — particularly for regular use between professional grooming appointments.
“The idea behind The Paws Lab was simple: daily pet care should feel safe, effective and easy to maintain at home. We saw a gap between basic, often uninspiring products on one side and more complicated solutions on the other. We wanted to create a brand that feels modern, trustworthy and genuinely useful in everyday life.” says Daniel Fernandez, Co-Founder of The Paws Lab
The brand is already gaining traction with independent retailers and grooming-focused partners, and has also secured a listing with Mutneys, one of the UK’s leading distributors to the grooming industry. The listing marks an important step in expanding access to The Paws Lab across professional and specialist retail channels.
“We are building The Paws Lab with a long-term vision. Our goal is to become a trusted name in modern pet hygiene by creating products that support the work professionals already do so well, while giving pet parents better tools to continue that care at home. This is about raising the standard of daily care in a way that feels simple, credible and accessible.” Says Andre Goon, Co-Founder, The Paws Lab.
With a brand proposition rooted in premium daily care, modern presentation and practical performance with many 5* reviews from existing customers, The Paws Lab is positioning itself at the intersection of grooming support, retail opportunity and at-home pet wellbeing. As the business continues to grow, its focus remains clear – to simplify pet hygiene without compromising on quality, credibility or care.
Shop the The Paws Lab range here.
