Mutneys Professional Pet Care
Mutneys Professional Pet Care
Your Account£0.00 (0)
MENUMENU
  • Home
  • Online Shop
    • Clippers & Blades
    • Clothing
    • Colin Taylor Products
    • Combs, Brushes, Stripping & Dematting
    • Drying
    • Ear, Eye, Nail & Tooth Care
    • Fragrance Sprays
    • New Products
    • Julie Harris Signature Range
    • Salon Equipment & Hygiene
    • Scissors
    • Seasonal Products, Gifts & Education
    • Shampoo & Conditioners
    • Sharpening & Servicing
    • Skin & Coat Care
    • Special Offers
    • Starter Packs
    • Styling & Creative Grooming
    • Tables, Baths & Trolleys
  • Events
    • Events
    • Seminars / Workshops
    • Seminar Testimonials
    • Coffee Mornings for Dog Groomers
  • About Us
    • About Us
    • Manufacturing
    • Our Showroom
    • How to Find Us
    • Brand Ambassadors
  • Sharpening & Servicing
  • Discounts
    • Special Offers
    • Mutneys Monthly Offers
    • Retail & Wholesale
    • Loyalty Scheme
    • Students & Colleges
    • Dial a Dog Wash Franchisee
    • Groomers Spotlight Members
  • FAQs
  • News & Blogs
  • Contact us

Social Media 101: A Beginner’s Guide to Using Social Media for Business

July 5th, 2021 in News & Blogs, Year of Positivity
Social media 101: A beginner’s guide to using social media for business - Banner

We have said it before, and we will continue to say it… In order for your business to be successful in the current climate, you need to be using social media and using it well.

We understand that for some business owners, the thought of having a social media presence is quite daunting and some just don’t even know where to begin. We have put together this guide to talk you through how to get started, which platforms to choose and the type of content you should be posting on a regular basis.

Building your following

Believe it all not, social media is not all about the amount of likes you have on your page and how many people your posts are reaching. The main aim is to build relationships with your following.

Your following is classed as the people that follow your social accounts and business. They need to be either customers or potential customers or partnerships that help you and your business – from a business point, the rest is all just vanity. You could have a following of 10,000, but if none of those people are actually interacting with your content, you won’t be gaining anything from that.

Choosing the right platforms for your business

As small business owners, we only have limited time and social media can take up a lot of that time, so it’s really important to use it wisely to promote your business, not waste hours of your life for a vanity project. In order to choose wisely, you need to consider your target demographic and research what social media platform they are using the most.

Here are some current statistics for you to consider:

  • Facebook – 44% female, 56% male. Great for the 45+ age group
  • Instagram – 57% female, 43% male. 25-40 year olds
  • Tik Tok – 59% female, 41% male. Primarily aged between 18-24, although the 30+ demographic is growing quickly
  • Twitter – 32% female, 68% male. 30-49 year olds
  • LinkedIn – 51% male, 49% female. 46-55 year olds
  • Pinterest – 78% female, 22% male. 30 – 49 year olds
  • YouTube – everyone

Things to remember about your content

  • Create a feed that is interesting for your customers (and potential customers) – share things they would like to see, things that will help them, things that are interesting. It’s not really about you – it’s about how you can educate, inform and entertain your following.
  • Share who you are as the people behind the business – let your following know about you, why you do what you do, what you like about it, how you got started, your qualifications and experience. People buy from people, so let them know who you are, why they should choose you and what makes you special.
  • Make sure you make it easy for people to buy from you – Whilst your feed shouldn’t be too heavily focussed on sales, it’s important that you include plenty of opportunities for people to buy from you. Aim for an 80/20 split.
  • With any content that you publish, you should be monitoring the results and seeing which posts work better for your current audience.

How often should you post?

As a small business, we would recommend posting 4 times a week as a minimum. However, once a day is the optimum amount for you to be gaining a real following that will be impacting your sales in a significant way.
Remember to engage

Engaging on social media is where all of your efforts really start to pay off. This is where real, genuine relationships between customers and other brands will start to be built. It’s these relationships that will generate the sales.

This means you need to be spending time each day to like, comment and share other people content and posts, be active in local groups, reply to messages and comments left on your posts and generate content that will get your following talking to you and each other.

Keep you eyes peeled for more Mutneys Business Skills Lives coming your way soon.

All our Business Skills Lives are held in our Facebook community group. If you are a professional dog groomers you can request access here!

Tags: business skills, Dog Grooming, dog grooming business, social media

Share this Post
« Previous Post
Next Post »

Topics

advice blaster blog business business awards business of the year Coat Care cockapoo college Company News crufts customer service dog fragrance spray Dog Groomers Dog Grooming dog grooming equipment dog grooming scissors dog perfume spray dog show drying cabinet drying cloth electricity events home grooming liz paul achievement awards marketing mental health mindfull mindfullness mindfullness practices must-have products mutneys pet care store of the year petquip awards poodle cross prestige awards Products puppy fragrance relaxing scented spray for dogs Shows start-up groomers students supplier of the year team

Archives

  • January 2023 (2)
  • December 2022 (1)
  • October 2022 (3)
  • September 2022 (3)
  • August 2022 (1)
  • July 2022 (1)
  • October 2021 (1)
  • August 2021 (1)
  • July 2021 (3)
  • June 2021 (2)
  • May 2021 (3)
  • April 2021 (3)
  • March 2021 (3)
  • February 2021 (1)
  • January 2021 (4)
  • December 2020 (2)
  • November 2020 (1)
  • October 2020 (1)
  • September 2020 (1)
  • July 2020 (2)
  • June 2020 (3)
  • May 2020 (2)
  • February 2020 (1)
  • December 2019 (1)
  • September 2019 (1)
  • August 2019 (3)
  • June 2019 (1)
  • May 2019 (1)
  • February 2019 (1)
Back to top

Mutneys Ltd
Unit D11, Rosehill Ind Est.
Rose Hill Road
Stoke Heath
Market Drayton
TF9 2JU

Call 01948 841 470
Email sales@mutneys.com
Useful Links
  • Delivery & Returns
  • Our Showroom
  • Manufacturing
  • Sharpening & Servicing
  • About Us
  • Catalogue
  • Terms & Conditions
  • Privacy Policy
  • Links
Proud members of
BIGAF Logo
PIF Logo
Read our reviews
Recent reviews
  • Group Shot Multi Use Conditioner Multi-Use Conditioner
    Rated 5 out of 5
    by sarahgunn31
  • Kwik-Dry Spray Kwik-Dry K9 Spray
    Rated 5 out of 5
    by Kirsty
  • Oster Spin Nail Grinder in charging base Oster Spin Nail Grinder
    Rated 5 out of 5
    by Nancy Massett
Copyright © Mutneys Professional Pet Care Ltd
Website by Ascendancy Internet Marketing